Hot air from a human blow-dryer can be too hot for their skin. Either air-dry or use a blow-dryer designed for dogs; its lower temperatures won’t cause itching or dandruff.
Follow up with abundant praise, petting or play. Many a damp dog loves to vent their frustration over bath time by playing exuberant tug-of-war with the bath towel–or just running away with it–when it’s all over.
Dog skin is different from ours, and hot water can burn dogs more easily. Bath water should never be hotter than what you’d run for a human baby. Keep it even cooler for large-breed dogs who can easily overheat.